Project Orb’s initial identity was very cartoony and not easily readable, aspects that didn't match at all with how the product owner wanted the platform to be seen within the industry. The brief was simply to align the identity to the brand’s futuristic and modern personality. Considering that Project Orb is basically a meeting platform for professionals, I thought about creating an easy-to-remember symbol/logo that in the future could be used as watermark to represent the brand.

The identity keeps the brand’s name initials.

The logotype uses a chromatic and nighty colour palette to recall a night club-luxury feeling.

The typeface, has a rounded and friendly look to make it feel approachable.