MAGGI 2-MINUTE NOODLES
Every mother believes her child is destined for great things in life.
So, instead of creating the typical FMCG commercial for Maggi 2-Minute Noodles, we decided to tell a story that connected with our audience, emotionally. We wanted to remind moms across SA that, before their little ones can reach greatness, they need to be given that little bit of mom's goodness each and every day.
This is the story of Themba – a boy born to be the world’s greatest race car driver; and his mother – a woman who knows that, for him to be the best in the business, he needs to finish his lunch first. And the only thing that’ll stop Themba in his tracks is a delicious bowl of MAGGI 2-Minute Noodles made in a way that only she can make them.