/ PACKAGING / BRAND WORLD
TIP TOP ICE CREAM
Tip Top is a Kiwi icon - one of the most trusted brands in New Zealand. Established in 1936, they produce many award winning flavours that are recognised world wide. It’s superior quality and ingredients needed to be highlighted in a fun way, and a modern design was needed to separate it from its competitors.
The BIG IDEA was named 'Funky Delicious'. Heroing both the ice cream and the ingredients in a fun way, that appeals to both mums and kids.The hand drawn illustrations adds the ‘kiwi’ quirky personality. The double curned icon adds to the credibility of the product and acts as a reassurance of a quality ice cream.
*Designs created by Dale whilst Design Director at Design Bridge (Asia).
