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VLADIVAR VODKA
Already an established vodka brand, Vladivar (USL) wanted to launch a set of dual flavoured vodkas.
Aimed at the youth market, they had to represent the platform of ‘Zest for Life’.
Initial ideas for the RTD’s based around the idea of creating a strong ‘V’ icon.
The ideas had to represent the ‘duality of flavours’. They had to be eye-catching to create great shelf standout.
The new ‘zesty V’ becomes a strong icon for the brand.
It represents both the duality of flavour, and also the fun nature of the product.
*Concepts created by Dale whilst Partner/Creative Director at Innovation Kitchen.
