It was an artistic pleasure and honor for us to create the reopening city posters, event invitation and museum entrance tickets for Martiros Sarian house-museum.
Client: M. Sarian House-Museum
Creative Director: Edgar Davtyan
Graphic Designer: Narine Avanesyan
Photographer: Sahak Muradyan
Copywriters: Alla Ivanyan, Milena Sarukhanyan
Our objective was to draw people’s attention to the reopening posters to motivate them to visit the renowned museum of the painter that had been closed for renovation. His painting “On the way to the well” served as an inspiration for creating the city poster. Having a notion of motion in them the city posters were placed in the central streets of Yerevan as if guiding to the Sarian Str. where the house-museum is located.
M. Sarian’s words “My door is open and always will be…” became the tagline of this campaign.
To design the museum entrance tickets, seven most interesting fragments of his other famous artwork “Armenia Panno” were used. They are demonstrating the life and beautiful nature of Armenia and later can be kept by the visitors as souvenirs.
The painting "On the way to the well" was also used to design an intriguing reopening event invitation.