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    Product Design Marsovin is extremely proud of its oldest wine in production. We wanted our rebrand to respect every aspect of La Valette, yet at … Read More
    Product Design Marsovin is extremely proud of its oldest wine in production. We wanted our rebrand to respect every aspect of La Valette, yet at the same time leave afloat its ageless prestige. We started by changing the shape of the bottle, and understanding how it can be affected by the glass and the label. Attention to detail had to be kept in mind throughout; from showing how natural light would fall onto Grandmaster de Valette’s iconic sword, to including his genuine signature from the 16th century on the labelling. Teaser Campaign A series of billboards served to gradually uncover the ‘Evolving Together’ campaign. We wanted to prepare the public for a change in La Valette’s presentation, especially the switch in the bottle’s shape. This cautionary approach towards showcasing the evolution of the product helped ensure product consistency and quality assurance. Campaign Launch La Valette is the official wine for Valletta 2018: Capital City of Culture. Our task was to link the wine to the capital city through TVCs and social media. We looked at what makes Valletta unique, and narrowed it down to the architecture, the culture and the people. By taking into consideration different traditions and historical periods that played a part in the legacy of Valletta, we launched a campaign highlighting the city’s beauty and landmarks. Social Media Campaign With the social media posts, we went for candid and relatable photographs of some of the capital city’s most renowned characters. Tying in tradition with modern technological means, the posts generated high engagement nationwide with people sharing their own anecdotes about the city and wine on social media channels. Valletta 2018 Campaign Following the success of the official campaign, we steered further promotion with merchandise related to Valletta 2018 with this surreal yet classic image of scenery in a bottle - the La Valette bottle that is. Outcomes The fruits of our labour did not stop there. According to the client, the rebranding contributed to over a 50% increase in sales in just a few months. Product perception around La Valette shifted completely. Restaurant acceptance and consumption improved immensely, together with highly positive feedback from wine experts and the public alike. So much so, that other Marsovin wine collections are being aligned with this rebrand. BRND WGN took care of the process from start to finish, making good use of a wide range of skill sets from strategy and marketing, to creative design, photography, video and content. Read Less
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