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    Generative identity system for lighting and audio design studio Sun Effects.
Sun Effects is a lighting design and sound production company with a versatile design history covering everything from stage arts and exhibitions to company events and public spaces. The identity is based on the idea how audiovisual design can shape how you see and interpret objects and spaces in endless ways while still retaining their original form. Build on top of a quasiperiodic eight-fold grid, the grid is used much like a raster to build a symbol. The symbol can have endless variations and still retain a conjunctive form.
Business cards variating from person to person