Telecoms Website - Moodboards
Below are a selection of inspirational designs for a telecoms company website. These are based on two main audiences - lead generation for B2B and attracting talent to the business for recruitment.
Attracting talent - with a fresh, vibrant feel to your web pages potential candidates can get am understanding of the culture of your business. The use of real people, key statements and clear benefits are a good way to draw attention. Try to limit large blocks of text - remember people skim read online.
Lead generation - Long forms can be intimidating and create barriers for potential business. The forms above cover a range of UX designs from progress bars, to images to conditional logic. Break your lead generation forms down - what is essential information? Can you move the more sensitive information to a final step if its a multi-step form? Finally, make sure you're considering hit spaces on a mobile.
Landing/Campaign pages - If the main purpose of your website is to generate leads, then make sure the information you present is clean, your brand messages are clear and your Call to Actions prominent. Consider the use of A/B or split testing landing pages to create greater conversion rates.
Visual - if your project can't be explained through the use of images, why not try a illustrative approach? How can you brand be executed throughout these visuals?
Use of iconography to simplify services with clear Call to Actions. Make use of testimonials - demonstrate your experience and current level of client.
Recruitment - Make the benefits clear, make use of the employees you have to promote the working culture within the business.
