Jaxplore was created to completed Bachelor degree requirements. Me and two of my friends are group and build Jaxplore. My role as Advertising Project Manager to initiate, start, supervise until close the project.

Then, Jaxplore is campaign which it purpose to strengthen Jakarta's Tourism - Enjoy Jakarta. What we would say that Jakarta has another place for travel destination which has not shared or hidden. So, people will seek the hidden experience through our recommendation and they will Enjoy Jakarta (more). 

Jaxplore can be said as travel recommendation tools, with arrangement feature, and promote Jakarta's destinations on digital significantly.

And, to increase awareness and also as our campaign tools, we made three videos with different categories, such as Art & Culture, Culinary, and Nature.

Furthermore, we also created another campaign via Instagram, Facebook, Twitter, Mobile App, and Website. Our point to make engagement with audience using Mobile App and Instagram. 

Mobile App created with feature location based, which will be use to give recommendation about hidden place in Jakarta related to three categories that have said before, also user could check-in on location and will receive point rewards. They can collect all those points to exchange it with some feature like as Transjakarta voucher, restaurant voucher, etc.

While, Instagram created engagement with uploads beautiful photos where people can like, comment and regram the photo to make it viral for instance.