A couple years ago, we introduced the Grand Slams For Denny's. They gained popularity beyond everyone’s wildest expectations, but even the Grand Slams episodes are just, well, videos.
You watch, maybe “like” or comment and share or don’t share and then move on to the next list or cat video or news blooper reel with nothing to show for it. But we wanted to engage consumers on a deeper level. So we started thinking. And tinkering. And we came up with a couple great ideas.
We started by creating an episode that looks, feels, walks and talks like a QVC show. But we went further than just producing a spoof. Visit DannyMcH.com for the full monty.
We built an entire experience from the ground up. We actually created thousands of Grand Slams products: bacon scarves, temperature-sensitive coffee mugs, egg hoodies, bacon- and coffee-scented candles and pancake t-shirts. We even created actual Grand Slams skate decks, too. And we not only featured them in the episode, but following the rules of QVC, told viewers that they could actually get what they were seeing. And we created a website to do it. And the items sold out in less than 30 minutes.
Aaaaaaaaaaaaand it worked so well the first go, we made another one.
