Buick Super Bowl "Not So Pee Wee Football"

It started as a :30 second buy on Super Bowl LI. It ended up a :60.
And we couldn't be happier.
Credits
Engage M1
Leo Burnett Detroit
 
Team Members
Creative Directors: Steve Glinski, Tim Thomas
Associate Creative Directors: Matt Perry, Stephen Kerry
Executive Producer: Brian Dooley
Senior Producer: Tom Hillebrand
Production Company: Tool
Director: Erich Joiner
VFX/SPX: Timber
Editorial: Arcade Edit
Editor: Paul Martinez
Sound Mixing: Eleven Sound
Sound Design: Eleven Sound
Color: The Shed
Buick Super Bowl "Not So Pee Wee Football"
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Buick Super Bowl "Not So Pee Wee Football"

Buick Super Bowl Broadcast :60 Spot
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133
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Published: