World Famous Producer and DJ.
I started working with Alesso in November of 2014. I’ve worked on his brand identity, cover artwork, social media campaigns, and provided art direction during his shoots and live visuals.
My first project with Alesso was branding the Ericsson Globe.
Shortly after, Alesso debut his first Album “Forever”. I created the packaging and design of the cover. Photography and video by Harrison Boyce.
Miami Music Week Artwork
"Anthem" Animated Lyric Video Teasers
Released as a free download for 24 hours on NYE 2015
Art Direction/Concept: Nicolette Pineda
Filmed by: Henrick Hanson
Alesso and LIV Miami Snapchat filter featuring Alesso and Dave Grutman.
#IWannaKnow #WhereDoWeGoFromHere Social Media Campaign
To tease the release of Alesso's song "I Wanna Know," we created a campaign that encouraged fans to use the lyrics to the song. Maps were passed out in Miami and fans were instructed to use an exclusive chat group using the Telegram app. The campaign resulted in a group chat with over 700 fans. Alesso spoke to his fans in the group and provided an exclusive sneak peak to "I Wanna Know."
I designed the following items, developed the store using Shopify, and created social campaigns to promote the sale.
@AlessoCollection curated Instagram account.
@AlessoCollection included a puzzle for fans to solve using Instagram Bookmarks. Fans then reposted the artwork in their own feeds. Resulting in over 200 reposts and increased engagement for the account.