Mini Print Campaign: Lonely Planet Tourism Ads
Destination: Osoyoos Desert
Objective: To promote sight-seeing in Osoyoos Desert other than adventure sports and wine-yards tourism which are already popular in Osoyoos City.
Mini Print Campaign: Amateur Entomologists' Society
Objective: To change the perception of cockroaches. Instead of killing and disliking cockroaches, this ad promotes how they can be helpful.