C4D procedural is an umbrella term for a number of techniques in cinema 4d to create models. The set of rules may either be embedded into the algorithm, configurable by parameters, or the set of rules is separate from the evaluation engine. 
Render engine: Cycles4d / Arnold / Octane
Designed, Directed & Produced By Subframe Studio
Compositing: Mikhail Sedov
Sound Design: Tim Blinkoff