Link AKC
Strategy | Brand | Product | Packaging | UI/UX
We worked with the American Kennel Club to create a smart collar that brings people closer to their best friends.
WE SPEAK DOG.
The American Kennel Club has been a trusted authority on dog care, training, and pretty much everything else canine for over 130 years. They came to us to develop a smart collar as a tool to help dog owners build a better, closer relationship with their dogs.
We set out to design a collar that was as dog-friendly as the AKC, and adjustable enough to fit on dogs of all sizes. Sleek lines and organic curves position the smart collar on the cutting edge while also showing an understanding of the needs of the wearer. The product is rounded out with a charging station and adjustable leather carrier strap that come together for a complete system.
We set out to design a collar that was as dog-friendly as the AKC, and adjustable enough to fit on dogs of all sizes. Sleek lines and organic curves position the smart collar on the cutting edge while also showing an understanding of the needs of the wearer. The product is rounded out with a charging station and adjustable leather carrier strap that come together for a complete system.
