Shang Xia Logo Building
The Thought Process.
The Thought Process.
Company Analysis
The Brand was founded by Chinese artist and designer Jiang Qiong-Er in 2008 and is an independent brand under the Paris-based Hermes Group.
The Shang Xia brand was an experiment by the Hermes, Paris group on “affordable luxury” based on Contemporary Chinese, simple clean lines, a low profile look from the inside and a splendid appearance from the outside.
No Bold colors, no big patterns, no obvious Chinese Elements.
They use raw materials and craftsmanship along with devoted passion amongst its workers to bring about the splendid look.
Context Analysis
The Brand was founded with the aim to Transform Chinese Aesthetics into contemporary products , offering items ranging from Zitan furniture and felt garments to jade jewelry.
Also based on the ancient Chinese divination system Yi Jing, which describes the permanent existence of opposites, such as sky and earth, woman and man, urban and country, inspiring to find harmony and balance in life.
They have references from the Ming Dynasty furniture, porcelain during the Sung dynasty and Dress designs from the Han Dynasty.
Brand Logo Analysis
The Brand name when translated can be broken up as follows: “Shang” which means Up and “Xia” which means Down.
The Brand refers to past and future of the company.
Customer Analysis
They have clients who are well versed with the Chinese History and have value for its authentic and contemporary nature.
They’re client age group ranges from 28-80 yrs. all around the world.
60-65% of they’re clients are Chinese and 30-35% are Foreigners.
They do not believe in instant pay off as they are selling culturally oriented products.
Below is the entire Corporate Identity System of the brand Shang Xia.
The Brand was founded by Chinese artist and designer Jiang Qiong-Er in 2008 and is an independent brand under the Paris-based Hermes Group.
The Shang Xia brand was an experiment by the Hermes, Paris group on “affordable luxury” based on Contemporary Chinese, simple clean lines, a low profile look from the inside and a splendid appearance from the outside.
No Bold colors, no big patterns, no obvious Chinese Elements.
They use raw materials and craftsmanship along with devoted passion amongst its workers to bring about the splendid look.
Context Analysis
The Brand was founded with the aim to Transform Chinese Aesthetics into contemporary products , offering items ranging from Zitan furniture and felt garments to jade jewelry.
Also based on the ancient Chinese divination system Yi Jing, which describes the permanent existence of opposites, such as sky and earth, woman and man, urban and country, inspiring to find harmony and balance in life.
They have references from the Ming Dynasty furniture, porcelain during the Sung dynasty and Dress designs from the Han Dynasty.
Brand Logo Analysis
The Brand name when translated can be broken up as follows: “Shang” which means Up and “Xia” which means Down.
The Brand refers to past and future of the company.
Customer Analysis
They have clients who are well versed with the Chinese History and have value for its authentic and contemporary nature.
They’re client age group ranges from 28-80 yrs. all around the world.
60-65% of they’re clients are Chinese and 30-35% are Foreigners.
They do not believe in instant pay off as they are selling culturally oriented products.
Below is the entire Corporate Identity System of the brand Shang Xia.
The logo of Shang Xia was made to unite the alphabets of Shang and Xia in their Chinese form to make them have the same look as the brand.
Aims
Following were the aims kept in mind while designing the logo:
The companies products will be designed and sold only in China.
On–going Development
Non–Engagement in Traditional Marketing.
Longer Development of The Brand is its Healthier Development.
Organic Development– Without opening many stores each year.
Following were the aims kept in mind while designing the logo:
The companies products will be designed and sold only in China.
On–going Development
Non–Engagement in Traditional Marketing.
Longer Development of The Brand is its Healthier Development.
Organic Development– Without opening many stores each year.
