The idea behind these style frames was juxtaposing the crafting of a guitar to making a song. If animated, the imagery in the frames would move in similar motion to each other to show similarities in both processes. For instance, outlining the shape of a guitar before carving could be compared to writing a song before making the music...

...or the motion of carving wood with a blade is similar to playing guitar with a pick...

...or the motion of screwing parts of a guitar together with a screwdriver can be compared to that of tuning a guitar... 

...building up to the final resolve of a fully-formed Fender Stratocaster guitar and the tagline "Fender: It's All in the Craft."