Okult is a Swedish-Italian creative studio with a special focus on fashion design. They position themselves as outsiders, not following trends and fashion calendars, and propose an intersection of craft and design through a straight connection with a community of artisans in Sardinia.

Inspired by their strong vision and manifest, the identity highlights their experimental, almost transgressive, attitude. The typography chosen reflects their pursuit of an ancient wisdom, conveying also a mysterious feeling - “the secret order”, “the strange place”. A secondary graphic element materializes an abstract approach towards the occult; a black rectangle that can be filled with anything: a landscape, a color, a drawing, a texture. All that may evoke the occult.