MARCH 2010
The humble neighborhood Sari-Sari* store can easily become an eyesore with the mishmash of all the random tarpaulin and print ads hung all over the place. This design creates a focal point for Coca-Cola products at the point of purchase—the store window.
The frame is made up of several parts of printed versaboard with versaboard corners, in this case, the red Coca-Cola cloud branding. This allows for the window to be easily customized on-site, regardless of its dimensions. On either sides are replaceable Coke Bottle Wobblers for the latest marketing promo.
A tiled ledge offers moisture-resistant display of Coca-Cola beverages (dry erase price bubble optional). Replaceable Tarp Skirt reserves a permanent spot for all succeeding Coca-Cola tarpaulin ads. One size for all succeeding tarpaulin banners for quicker lead time.
* a small neighborhood store or kiosk in the Philippines that sells mostly grocery items, usually set up at the front of the owner’s house and transactions done through a small window