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    Packaging for Nike Basketball footwear released for NBA All Star Game 2011.

Packaging designed for the Nike Basketball footwear releases during NBA All Star Weekend 2011 in Los Angeles. The concept is derived for the idea of East vs. West. The plastic cover has a striped front that acts as a lenticular screen going between two images of a basketball athlete. The back, wrapping to either side, shows the split between east and west. 

In addition to the concept, I created the logos and illustrations on the box.