LE TRIBUTE, Old but New.

Held by a 4th generation family of distillers, Le Tribute is an innovation and contemporary vision. It's the first brand of premium drinks with a strong transversality in different categories (spirits and non alcoholics). This ambition involved a change of paradigm in its sector that can be translated to Old but New. The big challenge in the creation of this project was to obtain a unitary range image with each individual having its own personality, linked to the origin and culture of the different products. Le Tribute range, a contemporary transversal brand that recognizes the value of the pioneers, processes and heritage in the beverages sector. 

The Gin and the Mezcal - Le Tribute pioneers - pay homage to unique processes of two different continents and reinforce the spirit of a transversal brand. The formal common element is the bottle’s physiognomy (square shaped bottle with rounded vertical ribs and the glass ring in the upper part of the bottleneck). The differences are mainly marked by the glass color and the particular subtleties of each label. The process as a global concept transcends the perceived quality of the product range. Each of its elements have been carefully developed, from the heavy cap with a cool sensation to the graphic relation between the brand and the object and the light of the glass given by its ribs and the liquid. 



Le Tribute Tonic Water is a disruptive tonic that launches a new territory in the design of tonic water high category. The objective is to surprise its consumer with new experiences: formal and sensorial. The value of the tonic Le Tribute is contained both in the product and its shape. A high quality tonic, created with the most known quinine, from Loja (Ecuador) and presented with a innovational design. Le Tribute's tonic water is the first square shaped bottle for carbonated drink. We were able to make this affirmation after a series of processes of high technic and production innovation. Another unique characteristic of this design is the dark amber color of the glass that revives the old pharmaceutic bottles and the original medical use of quinine. This color also protects the exceptional content of sunlight. The design of this tonic water uses the same esthetic parameters of Le Tribute range. The rounded vertical ribs and the glass ring in the upper part of the bottleneck.






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LE TRIBUTE
277
2004
9
Published:

LE TRIBUTE

Old but New
277
2004
9
Published: