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Brief
Your new brand is unashamedly created to be the optimum beer drinking experience in the home. To convince the "big 3" supermarket buyers to stock your new beer brand and why you should. What will be your unique key unique selling point? 

My Response:
Our goal is not to create a healthy beer but to create a low calories beer instead. A low-calorie beer with a low percent of alcohol a guaranteed fact of not giving you a beer belly in which this being our USP. The idea behind this USP is to attract individuals who want to keep fit and stay away from strong alcohol due to the unhealthy nature and beer belly that is often associated with this. Yet still having the privilege to drink at your own pleasure at the comfort of your own home and not be SOBER.