Fans were waiting for Falling Water with baited breath and a hunger for a journey into the unknown. A drama with countless twists and turns, Falling Water follows three people who have never met, but are all on a quest for something significant. They’re guided by clues found only in their sleep, but little do they know that they’re all sharing the same collective dream. And that the fate of the world might rest in their visions.
So we wanted to give fans the chance to explore their own dreams. Some of us have them, some of us don’t. For many of us, they’re so vivid, they might startle us awake. We created a cross-platform web experience for usanetwork.com that allows users to explore the field of dream science as a contextual buildup to the premiere and release of the first season of Falling Water.
THE TEASER EXPERIENCE
In order to “qualify” for the Centre for Dream Research visitors were asked to answer a series of simple questions to determine if they were a good candidate for research.
One of the challenges was a stylized rorschach test to help determine their suitability. After answering each question, fans were given an analysis of what their responses mean—it’s enough to make you truly ponder the messages we receive only when our eyes are closed.
Visitors of the site were then able to meet some of the show's characters, each having taken the test themselves, with the results graph displayed along their profiles.
We then started to explore ways for Falling Water viewers to stay in touch with the plot via a progression visualisation situated within Marcello's.
THE CENTRE FOR DREAM RESEARCH
Then the real intrigue began. Fans of Falling Water and dream symbolism enthusiasts were invited to get their dreams analyzed using artificial intelligence.
We used the IBM Watson API to determine the most meaningful keywords and sentiment to find the matching dream symbolism.
It truly felt as if the experience is interpreting your dream, complete with your own “dreamer card” that depicts your vision in a beautiful piece of abstract art. We knew that in order for fans to share their dream analysis with everyone they know, the experience had to be accurate enough to get their heads nodding. But while analyzing dreams is always just an interpretation, we did use real intelligence to create an accurate depiction of what they saw when they closed their eyes—yet, we made the visualization abstract enough to delight and inspire.