Gisane nut-shop (nuttery).
First idea was to use walnut frontal cut. Looks like butterfly, or maybe a brain :)
So the First sketch was The one below. 

Then customer decided to get away from particularity of walnut, and use just idea of NUT, so the visitor could understand, that they sell ANY type of nuts. We threw out walnut, and used as a symbol common silhouette of most nuts. The silhouette also defined the style of text, to be drawn.

So the final is...