Laiho was ranked #96 out of 100 Greatest Heavy Metal Guitarists of All Time by Guitar World. Guitar World magazine has also ranked him as one of the 50 fastest guitarists in the world. In addition, Roadrunner Records ranked Laiho at #41 out of 50 of The Greatest Metal Frontmen of All Time. In addition to this, Total Guitar did a voting poll to determine the greatest metal guitarist of all time, and he was voted #1 out of 20 metal guitarists.
ESP Guitars is a well-known worldwide Japanese-owned manufacturer of electric guitars and basses that has been ranked among the music industry as the faster growing company in the last years. Since 2002 it increased significantly the number of endorsed artists, like Alexi Laiho and the other musicians of COB.