Fungal diseases are one of the biggest challenges in traditional grain production because the fungus (septoria and rust) causes the plant not to produce grain. Syngenta has developed a modern substance, Solatenol™, which combats fungal diseases in a more efficient manner. The product has previously been launched in Brazil and has now arrived to Europe. Solatenol™ is marketed in Europe under the brand name Elatus™ Plus and launched in Finland, soon to be followed by the other Nordic countries.
The campaign "Each leaf is working for you" (Jokainen lehti tekee töitä sinulle!) helps Syngenta show the benefits of treatment against fungal diseases, even in a country with such a short growing season as Finland, while ensuring that Syngenta are a modern, relevant and credible partner.
The campaign includes an information kit with a canvas bag filled with a brochure, postcard, microscope and 3D glasses to really show how fungal diseases looks, and beyond that a PowerPoint presentation as well as various ads and web banners for different types of media.