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    Materials for the social campaign Alcohol Is A Bad Driver initiated by the brewing company Kamenitza. The campaign accentuates on the lethal cons… Read More
    Materials for the social campaign Alcohol Is A Bad Driver initiated by the brewing company Kamenitza. The campaign accentuates on the lethal consequences of driving while drunk. One of the main activities that took place during the campaign was the patrolling of the Kamenitza Beer Patrol teams around major bars and restaurants in Sofia. Dressed in police-like uniforms, they would measure people’s alcohol blood level with breathalyzers, hand out leaflets and the non-alcoholic Kamenitza 0% beer. Read Less
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Client: Kamenitza
Agency: Euro RSCG Sofia

Materials for the social campaign Alcohol Is A Bad Driver initiated by the brewing company Kamenitza. The campaign accentuates on the lethal consequences of driving while drunk. One of the main activities that took place during the campaign was the patrolling of the Kamenitza Beer Patrol teams around major bars and restaurants in Sofia. Dressed in police-like uniforms, they would measure people’s alcohol blood level with breathalyzers, hand out leaflets and the non-alcoholic Kamenitza 0% beer.
Keyvisual
Keyvisual
Kamenitza 0% Folder Concept
Gift Voucher for You Drink We Drive Service
Campaign web banner
Beer Patrol Uniforms Concepts
Beer Patrol Uniform Concept
Beer Patrol Uniform Concept