Objective
KitKat is doing a tremendous work in creating shareable content on social media platforms. The brand recall generated by their posts are not just limited to those social media platforms, but also further extends into features and mentions on various entertainment websites and blogs like Buzzfeed, Huffington Post etc.
KitKat fails to engage with those who consider browsing social media and entertainment websites unproductive (uber sad!). The objective of this project was to come up with an idea that caters to this target audience in a fun and interactive manner.
Solution
