Water Purifier Packaging
India Market for Bajaj and HaloSource
This project consisted of multiple conceptual design packaging for counter top water purifiers for the India market. The packaging designs ranged from bold and simple to straight forward. Originally, the product was named the XTP 21dx. I came up with the name "Taza" which means fresh in Hindi to present the idea of giving the product a meaningful and appealing name. The name proved to resonate with the typical Indian woman during focus groups but we could not use Taza because there is a beverage product by that name in India. Zindagi, which means life and vitality, was the final name. We designated the three different product levels with Silver, Gold and Diamond.