THIS IS,
Vitalínea Griego
New brand and packaging design
The Challenge: A brand new line of Vitalínea®, the new Vitalínea Greek®. The market has changed exponentially and brand communication no longer works for consumers of the product, it is necessary to take a turn and start from scratch.
Vitalinea® is Danone's skimmed yoghurt which thanks to its formula and nutrients is the perfect complement to keep you healthy life style, arrived in Mexico in 2000 and since then has invited families to live in a healthy way. Existing in three presentations, drinkable, solid and kilo, Vitalínea seeks to position itself as the yoghurt of people who like a healthy life.
A diagnosis of opportunities was made, to make a first search to give direction to the positioning and redesign. We analyze trends and the competitive environment, the context, the competition is and what the benchmark is, we seek to find opportunities and build a solid brand thinking about the lives of consumers and their behavior. To achieve this an anthropological study was analyzed, to have a much more detailed and accurate research.
Vitalinea® is Danone's skimmed yoghurt which thanks to its formula and nutrients is the perfect complement to keep you healthy life style, arrived in Mexico in 2000 and since then has invited families to live in a healthy way. Existing in three presentations, drinkable, solid and kilo, Vitalínea seeks to position itself as the yoghurt of people who like a healthy life.
A diagnosis of opportunities was made, to make a first search to give direction to the positioning and redesign. We analyze trends and the competitive environment, the context, the competition is and what the benchmark is, we seek to find opportunities and build a solid brand thinking about the lives of consumers and their behavior. To achieve this an anthropological study was analyzed, to have a much more detailed and accurate research.
