Brand Identity Design for a conceptual business—
Business Description & Brand Essence—
Austin Alley Hotel — intimate luxury you will remember.
Bold | Mystery | Luxury | Unique
Austin Alley is a hotel for those who prefer the intimacy of a boutique hotel but with all the amenities and
luxuries of a full-service hotel.
Our style is unpretentious with quirky touches, our atmosphere relaxed while delivering on the details. You can
expect original design and a great location that connects you to the capital’s heart.
To create a brand identity for Austin Alley Hotel, specifically:
New Zealand based or visiting tourists to Wellington City, specifically those people interested in a luxury accommodation with a unique and personal style.
Rose Gold = Luxury / Warmth
Charcoal = Sleek / Conservative
Black = Sophisticated / Mystery / Timeless
*photos not my own