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    Branding Identity Design for a Boutique Hotel— includes logo, letterhead, Invoice, compliments slip and business card design. A sample style guid… Read More
    Branding Identity Design for a Boutique Hotel— includes logo, letterhead, Invoice, compliments slip and business card design. A sample style guide was also produced to explain the house style. Read Less
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Brand Identity Design for a conceptual business
Boutique Hotel

Business Description & Brand Essence—
Austin Alley Hotel — intimate luxury you will remember.
Bold | Mystery | Luxury | Unique
Austin Alley is a hotel for those who prefer the intimacy of a boutique hotel but with all the amenities and
luxuries of a full-service hotel.
Our style is unpretentious with quirky touches, our atmosphere relaxed while delivering on the details. You can
expect original design and a great location that connects you to the capital’s heart.

Purpose—
To create a brand identity for Austin Alley Hotel, specifically:

Target Audience—
New Zealand based or visiting tourists to Wellington City, specifically those people interested in a luxury accommodation with a unique and personal style.

Colour Palette—
Rose Gold = Luxury / Warmth
Charcoal = Sleek / Conservative
Black = Sophisticated / Mystery / Timeless

*photos not my own
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