Canon 5D Mark II
Still becomes video.
Still becomes video.
Problem: Photography is changing and the integration of video is becoming more important, especially within the professional world.
Insight: The idea of having an inexpensive while versatile professional camera is a revolutionary thought.
Solution: Target photographers in the professional world in an intelligent way, speaking directly to them.
Collaboration with Emily Shaw
Photography by Alexander Pedigo
A nod to Eadweard Muybridge; an innovative photographer who revolutionized photography with his horse photographs. He has been said to be known as the "father of motion." The print ads are shot and presented in a way that mirror Muybridge.
GOLDRUN TECHNOLOGY
When viewers see the print advertisement within the call to action they will be prompted to use GoldRun to see the still image come to life as a video on their phone.
