In the eyes of architects, designers and homeowners, Rocky Mountain Hardware (RMH) is without peer. Their hand-poured bronze castings are revered industry-wide for their quality and craftsmanship. RMH wanted to convey these qualities in a digital environment, and engaged Tolleson to redesign its website from the ground up, placing an emphasis not only on usability, but on the overall brand experience.
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65d5f448126053.588f939b3f0bf.jpg)
The site was designed with product discovery and design inspiration in mind, while also requiring several technical enhancements, including a custom product configurator.
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f0773648126053.588f939b3f613.jpg)
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/56a5a148126053.588f939b3f8e8.jpg)
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a87d1148126053.588f939b4848a.jpg)
Photographing each of RMH’s marquee collections with personal objects helped tell a story about the products and how they fit within the owner’s lifestyle and design aesthetic.
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a0a06648126053.588f939b4875e.jpg)
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9b9a5b48126053.588f939b4f74a.jpg)
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2a7be948126053.588f939b57fbf.jpg)
We curated RMH’s library of photo assets and provided guidance on how to showcase product, process and built spaces on the site and in future photo shoots.
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/068a9848126053.588f939b58539.jpg)
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/69f20048126053.588f939b58ab1.jpg)
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2986f448126053.588f939b5f753.jpg)
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ba2b1d48126053.588f939b5fd58.jpg)
With a highly technical and customizable product, it was important to establish a hierarchy of product information to optimize the experience for the mobile environment.
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/809bf248126053.588f939b68949.jpg)
![interactive Web hardware Photography Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2715d848126053.588f939b68d37.jpg)