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    General Magic launched Safety Lens, the first Advanced Driver Assistance System (ADAS) for iPhone, developed to improve safe driving by offering … Read More
    General Magic launched Safety Lens, the first Advanced Driver Assistance System (ADAS) for iPhone, developed to improve safe driving by offering alerts to potential problems. We were assigned to create photo-realistic images, animations showcasing the product and its features, and design the packaging and product sheet. All the marketing material was later used in a successful Kickstarter campaign which raised over 100 000 dollars. Read Less
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Safety Lens
General Magic launched Safety Lens, the first Advanced Driver Assistance System (ADAS) for iPhone, developed to improve safe driving by offering alerts to potential problems.
We were assigned to create photo-realistic images, animations showcasing the product and its features, and design the packaging and product sheet. All the marketing material was later used in a successful Kickstarter campaign which raised over 100 000 dollars. 
© General Magic
www.generalmagic.com
Project realized in-house
One of the key features which makes Safety Lens stand apart from other car kits on the market is its built-in software. 
Advanced Driver Assistance modules had to be presented in a realistic scenario, explaining the functionality of the software. For this, individual animations were prepared for each module.
The black and purple color palette for the packaging is chosen to market a premium product. The double cover lays out all the Advanced Driver Assistance features without the need to open the packaging.