BusinessCard
An experimental design for self promotion
My aim was to produce a simple design that would fit to the theme of my website (www.georgehadjimichael.com). For that reason I needed to experiment more with the white space, printing method, paper texture and type instead of intense graphics and colours.

At the same time I wanted to produce something that would be different in a way.
How can a business card be different but also really simple?
When I am encountering small print projects, I love to add a secondary functionality that strengthens the primary purpose.
In this case I wanted to keep the text minimal, simple design yet communicate that I am a graphic designer.

The idea came relatively quickly: A pencil shaped businesscard.

Why?  "Graphic" is a Greek word which means "write" pronounced  (in the first person) "grapho".

To me, graphic design is about "writing" down, sketching, communicating concepts and producing them in any form possible, disregarding the existing limitations. The most commonly used way though is to produce designs for the two basic categories: digital and print media. In my opinion nothing must stop you from experimenting before deciding to produce (i.e.) an on-screen design.

I liked the idea of the pencil because it communicates the exact meaning of the word graphic. After some hesitation I decided to push it a bit further and add a graphic functionality as well.

That was a risk because it could either fail tremendously or add what was missing from the design. I experimented in an early stage after my initial sketches in order to find the best fitting graphite-containing material.
I tested charcoal, pencil pieces and powder, and mechanical pencil
What satisfies me about the final design:


Materials that I used:
My business card
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186
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Published:

My business card

A design I have produced for self promotion. It is an example of experimentation with materials and print techniques.
2
186
5
Published: