Integrated campaign for boxing heritage brand, Everlast, with an objective of making the brand relevant
to it's target audience and generate awareness for boxing as sport among the youths.
Punch the Douchebag:
Youths believe that they are facing their problems alone. Everlast shows them that they are not alone.
Project done with groupmates: Clarissa Mok • Izzul Islam • Ng Jialing
