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    Virgin Media
Banners. Everybody hates them, and hardly anybody clicks on them. Our brief was to target Sky TV customers online, and get them to switch to Virgin Media.
We decided to focus on an everyday pain point Sky customers have - bad weather affecting their satellite dish signal. We created a simple banner that demonstrated the problem, and offered a clear solution, Virgin Media's cable TV.
The idea smashed all targets, and is Virgin's best performing banner, ever.