TASK 1
Letshego Uganda acquired of the micro-finance companies and we were tasked to create awareness for the merger to the public & stakeholders at large.
Also a 2 year campaign (ATL & BTL) needed to be created to position Letshego Uganda as a market leader with more reach & bigger team across the country.
CLIENT: Letshego Uganda
AGENCY: Real Group Uganda
CAMPAIGN NAME: Bigger & Better
CREATIVE DIRECTORS: Kugonza E. & Kenogo F. & Pius K
ART DIRECTORS: Pius K. & Arrikod K.
COPYWRITER: Brenda D. & Kugonza E.
ACCOUNT MANAGER: Edna T & Barbara A.
TVC: Ibanda
YEAR: 2014 - 2015
THE MERGER PRESS AD = BIGGER & BETTER LETSHEGO
BIGGER & BETTER CAMPAIGN - PRESS AD 1
BIGGER & BETTER CAMPAIGN - PRESS AD 2
SUSTENANCE PRESS AD - ANNIVERSARY CELEBRATIONS
STRIP PRESS AD - Back to School Offer
TASK 2
CLIENT: Letshego Uganda
AGENCY: Real Group Uganda
CAMPAIGN NAME: Better Life
CREATIVE DIRECTORS: Kugonza E. & Kenogo F. & Pius K
ART DIRECTORS: Pius K. & Arrikod K.
COPYWRITER: Rugreyo M.
ACCOUNT MANAGER: Barbara A.
YEAR: 2015
TASK 3
CLIENT: Letshego Uganda
AGENCY: Real Group Uganda
PROMO NAME: Vuka na Duka
CREATIVE DIRECTORS: Kugonza E. & Pius K
ART DIRECTORS & COPYWRITER: Pius K.
ACCOUNT MANAGER: Barbara A.
YEAR: 2015
TASK 4
CLIENT: Letshego Rwanda
AGENCY: Real Group Uganda
CAMPAIGN NAME: Brand Launch & Improving Lives
CREATIVE DIRECTORS: Kugonza E. & Kenogo F.
ART DIRECTORS: Pius K. & Arrikod K.
COPYWRITER: Rugreyo M.
ACCOUNT MANAGER: Mugalura D.
YEAR: 2015
