Nike Organix was the result of a hypothetical classroom project to develop an extension of an existing brand. This extension had to be specific to the Indian subcontinent. The idea behind Organix was mainly to provide work-out wear to the untapped market. An aesthetic that is not age restricted like the bright and fitted work out wear of today. Using organic cotton blends to create cloth that moves with you and lets your skin breathe in soft subtle colours.
India, the motherland of a newly revived Yoga revolution. A land where the value of naturally grown fibres has only increased through the centuries. For all those who believe less is more.
