In the Raw documentary shows the lives of famous designers, completely uncensored and unedited. This series focuses on encapsulating these designers’ postmodernist worldview and how it impacts their work. The sole purpose of this DVD series is to encourage others to hear the stories of these four designers and learn from them. Seeing how they work day-to-day can teach us to celebrate being fun, witty and expressive and to understand the importance of not conforming to societal norms.
The meat imagery symbolizes the raw nature of this look into their minds and lives, and also represents the shock factor that these designers sometimes employ to communicate their emotions and ideas. The specific meat cuts were chosen based on that designer’s unique qualities and outlook on life.
