Vietnam Lucky Money 2017 - "Chung" cake Packaging

You can’t just give away your lucky money in boring red envelopes, especially in the year of the Rooster, when impeccable presentation is everything! Designers from Hanoi who have been inspired by the traditional Tet snack ‘Banh Chung’, to create these gorgeous ‘Li Xi’ (Lucky Money) packs, perfect for finding favour with your family, friends and bosses.
Designed by Nguyen Hoai Bao, there are three variations in different styles to choose from, all made from water-resistant paper; Prosperity, Health and Peacefulness. To tell the world about their creation, Blum held an event on Hanoi’s walking street on January 15, where they installed a pop-up booth wrapped in Bao’s design in which strangers could exchange wishes and recieve gifts, enticing over 500 people to participate.


To tell the world about their creation, Blum held an event on Hanoi’s walking street on January 15, where they installed a pop-up booth wrapped in Bao’s design in which strangers could exchange wishes and recieve gifts, enticing over 500 people to participate.

Vietnam Lucky Money 2017 - "Chung" cake Packaging
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Vietnam Lucky Money 2017 - "Chung" cake Packaging

17
180
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Published:

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