Megulgelet Rebranding and packaging.
Done in my time at Oi! Leading Brands (link), for Elite Company. we had the pleasure of taking their previous package and completely redesign it, The brief was, due to increase in Competitors in the category of personal cakes, the package should be more appealing to children and stick out better on the shelf.
Design and concept : Or Eitan
Art Direction: Tommy Clements and David Berkovitz
Illustrator: Alex Melik Adamov (link)
Done in my time at Oi! Leading Brands (link), for Elite Company. we had the pleasure of taking their previous package and completely redesign it, The brief was, due to increase in Competitors in the category of personal cakes, the package should be more appealing to children and stick out better on the shelf.
Design and concept : Or Eitan
Art Direction: Tommy Clements and David Berkovitz
Illustrator: Alex Melik Adamov (link)
