BRIDESTORY APP MOBILE AD CONCEPT (Instagram Ads)
Based on our research, most of bride-to-be living in big cities spend most of their time planning their wedding on mobile. Their wedding planning happens when they’re doing their daily life activity. So we tap into their activities while being witty at the same time with a single straight forward message: Plan your wedding anytime anywhere with Bridestory App
Upon changing the creative approach, on average Bridestory had 20% increment on app downloads through mobile ads in 4 countries in SEA including 44% App download increment in the Philippines.
Bridestory is an online wedding marketplace that connects brides-to-be with wedding suppliers. Founded in March 2104, it has became the biggest online wedding marketplace in South East Asia with more than more than 1,000,000 wedding inspirations, and thousands of wedding professionals around the world on board.