Quadrate
Branding
Branding
Quadrate’s main focus is designing eco-friendly, well-designed office and school supplies in the format of a square. The format came about because of the physical shape of the state the company was founded in, Utah.
The audience of Quadrate includes consumers in their late teens to early forties who have an eye for design. Consumers of all incomes are able to afford the products because they are available at all price ranges. The specialty bindings are sold in specialty shops for a higher price than the basic bindings, which are sold by Target Corporation.
The audience of Quadrate includes consumers in their late teens to early forties who have an eye for design. Consumers of all incomes are able to afford the products because they are available at all price ranges. The specialty bindings are sold in specialty shops for a higher price than the basic bindings, which are sold by Target Corporation.
