Ngatjakarta
Identity hand mirror
little.mumble studio, 2012

“So we will never forget who we truly are inside
whenever we use the mirror every single morning”

An ordinary hand mirror with extraordinary message. Nomatter how funky, metal, thug, hipster, or mama’s boy looking you are, deepinside you’re still a Betawi person (Jakartaindigenous people)
Packaging

At the front of the packaging there is a graphic thatrepresents everyday people in Jakarta. It represents outside look of Jakartapeople (the physical content).

And the product inside that has a Jakarta traditionallook (Betawi) represents theinside/soul of Jakarta people (the mental content).

Ngatjakarta
Published:

Ngatjakarta

Finalist JSDA (Jakarta Souvenir Design Award) 2012

Published: