+ Social media theme and guidelines
+ Defining a visual culture for the brand
+ Visual standards and Identity - Hardcover Book
- Mr. Omar Ajjaoui - Managing Director
M.Rasoulipour – Copyright © 2017
I was told by my client that they like warm colors like gold and cream. With this in mind I made the focus color/ primary color of the brand gold.
The reasons for that went beyond the request from my client. The gold color that I chose, was also reflective of sun and sand. Besides the gold also was relevant to the luxury nature of the Marasi Marinas.
The ‘off white’ helped me have a light color to balance the dark navy.
- The preference from client was the 'M' repeated three times which creates three boat shapes side by side to reflect a Marina and the three Ms for the business name.