Frame is a magazine that relates different aesthetic realities to one another, enhancing them through a focus on the details that characterize them. These realities can actually be part of a series of facets, which create an extremely heterogeneous magazine.
These aspects create a diamond shaped structure, which is called GEM.
It consists of three modules with the same shape, but with different sizes. This is the skeleton that will be the heart of Frame.
What characterizes GEM is its modularity, which allows a spatial development that follows the 8 cardinal points, also including the possibility to stack them one above the other, creating
a vertical development.
These features allow you to create endless possibilities to compose modules and to set up infinite spatial solutions, which are recognizable especially by the shape due to the diamond.
a vertical development.
These features allow you to create endless possibilities to compose modules and to set up infinite spatial solutions, which are recognizable especially by the shape due to the diamond.
The modules have equal height but present three different diameters. This makes them designed to be assembled, shaping self-supporting structures that meet the needs of the exhibition.
The eight cardinal points shape of the structure make them not only extremely adaptable, but also suitable to any movement in the space and accessible at 360 degrees.
The eight cardinal points shape of the structure make them not only extremely adaptable, but also suitable to any movement in the space and accessible at 360 degrees.
The average and the big parts of GEM are composed of metal frame to which you can attach white plastic panels. On the average sized one only, panels could be of a reflecting material.
The smallest module can be of two different materials. If used as a stool, the module will be made of solid wood. In contrast, if used as a bright spot, it will be hollow and made of opal plastic.
The smallest module can be of two different materials. If used as a stool, the module will be made of solid wood. In contrast, if used as a bright spot, it will be hollow and made of opal plastic.
The modules are designed in neutral colors and materials, so it will be the magazine itself to give the main features. The exhibited products, magazines and books are the physical elements that color
the space of the module, whereas images of the magazine can be applied on the panels, in order to communicate its philosophy covering the space.
the space of the module, whereas images of the magazine can be applied on the panels, in order to communicate its philosophy covering the space.
One of the issues that the magazine like to debate concern the light and within the installation is possible to see one of the most interesting effects it creates: the kaleidoscope. Thanks to some “vases”, obtained from intermediate sized modules, the displayed object will be reflected inside, creating a kaleidoscopic effect. This is possible thanks to a reflective material, used only on the sides facing the inside of the vase. Therefore, the structure will be transparent and the object exposed inside will be seen in its entirety.
The metal frame which creates the modules can be completely closed by panels, turning into containers.
If ballasted, containers can be used as support for larger structures or as small warehouses within the space or integrated into payment locations.
If ballasted, containers can be used as support for larger structures or as small warehouses within the space or integrated into payment locations.
During the various transportations, modules can be put one inside the other thanks to their different sizes, creating a sort of “matryoshka”.
The spaces and the time that are required to assemble and disassemble the
store are reduced and exhibitors would be able to set up all the components in
a very short time.
store are reduced and exhibitors would be able to set up all the components in
a very short time.
