In collaboration with Korean agency FCB Seoul, which is in work for Mondelez and Dong Suh Foods, the brand employed “Autonomous Sensory Meridian Response” (ASMR) sound-design techniques to accentuates the crispiness one could experierence when eating a piece of Ritz Crackers biscuit.

Client: Mondelez / Dong Suh Foods Corp.
Advertising Agency: FCB Seoul
Executive Creative Director: Taejay Lee
Creative Director: Fachrulrizal Anang
Art Director: Eunhea Kim
Copywriter: Seonghyeong Lee
Business Director: Jerry Yoon
Account Manager: Henry Lim
Account Executive: Cindy Lee
Production: The Headliners
Director: Jay Jun
Executive Producer: Kimi Kim
Planner: Yodha Giwangkara
Producer: Sungmin Kim
Assistant Director: Julia Park
DOP: Chando Jung
Editor : Aaron Fuks
Sound Design: Dr. Hook
Sound Director: Youngmoon Yoon