English:
THE FIRST LIFE-SAVING COMPACT POWDER
INSIGHT
Women remember to buy compact powder when they run off of it, but they never remember to perform a breast self-exam.
IDEA
We transformed an usual purchase into a reminder that can save hundreds of lives.
Nailen is the #1 makeup brand among young Colombian women. The average time of purchase of compact powder is between 1 and 2 months, the exact same frequency that a woman should perform the breast self-exam.
HOW IT WORKS
When a woman buys Nailen's compact powder, she'll find a reminder to perform the breast self-exam in the protective plastic inside, along with a mini brochure with the step-by-step and what to do in case of finding something wrong while performing it.
With this simple way of introducing a small action in a common event, we can generate a great impact by saving lives with early detections.
Your look isn't the only thing you need to take care of. Nailen.
