Vaintage (vain + vintage) is the name of both the wine and the winery. It is a wine that mixes the classic with the modern in its elaboration, also present throughout the brand concept and the graphic design process. Vanity is represented by Narcissus, around which the whole brand revolves, and of course, the vintage can be seen in the color choice as well as the use of the collage technique.
Narcisssus (mythology) was proud, in that he disdained those who loved him. Nemesis noticed this behavior and attracted Narcissus to a pool, where he saw his own reflection in the water and fell in love with it, not realizing it was merely an image. Unable to leave the beauty of his reflection, Narcissus lost his will to live. He stared at his reflection until he died. Narcissus is the origin of the term narcissism, a fixation with oneself and one's physical appearance.